Lowry 360: Step Inside L.S. Lowry’s Iconic Paintings 🎨

In 2025, the Lowry, one of the North West’s leading arts and culture institutions, marks its 25th anniversary with an extraordinary celebration that brings L.S. Lowry’s legendary art into the 21st century. Get ready to step inside one of Lowry’s most famous works, Going to the Match (1953), like never before with a FREE immersive experience, LOWRY 360. This unique exhibition offers art lovers a chance to not just view, but actually live within the vibrant world of L.S. Lowry’s iconic painting.

The Ultimate Immersive Art Experience: LOWRY 360

LOWRY 360 is a groundbreaking virtual reality experience, expertly crafted by the world-renowned creative studio Layers of Reality. This cutting-edge immersive journey allows visitors to be fully surrounded by the sights, sounds, and energy of Going to the Match, bringing Lowry’s portrayal of working-class football fans at Burnden Park to life in vivid detail. From the bustling crowds to the unmistakable rush of the game day atmosphere, this installation is a powerful celebration of community, culture, and the spirit of Salford, themes that defined Lowry’s art and everyday life.

Opening on 3 May 2025, this 360-degree experience marks a major milestone for The Lowry, offering an innovative way to engage with one of the most beloved British painters. With the art centre’s visionary transformation, this experience will immerse you fully into the heart of Lowry’s world—while maintaining its roots in the rich working-class heritage of the area.

Immersive art experience of L.S. Lowry’s Going to the Match painting at The Lowry, showcasing a 360-degree virtual reality display. Visitors explore the iconic football scene in a dynamic, fully-surrounded gallery space, celebrating Lowry's 25th anniversary.

A Free Gift for All: Accessing Art in a New Way

To ensure that the joy of art is accessible to as many people as possible, LOWRY 360 is completely free. As part of the 25th anniversary celebrations, The Lowry is gifting this groundbreaking experience to the public, allowing visitors to explore Going to the Match in a way that’s never been possible before. This initiative reaffirms The Lowry’s commitment to making art accessible to everyone—no ticket required, just a passion for art and culture. 🖼️

A Must-See for Art Lovers and Football Fans Alike ⚽🎨

L.S. Lowry’s Going to the Match captures the excitement of a football match from a working-class perspective, depicting the crowds of Bolton Wanderers fans heading to their home ground, Burnden Park. The painting was acquired by The Lowry in 2022 for £7.8 million, making it one of the gallery’s most prized artworks. Now, through LOWRY 360, the gallery is ensuring that even more visitors can enjoy the magic of this piece. The immersive experience promises to be a transformative way to interact with art, offering an exciting opportunity to delve deeper into Lowry’s work.

 

More Than Just Art: A Year of Celebration 🎉

This immersive experience is just one part of an exciting anniversary year for The Lowry. Alongside LOWRY 360, the gallery will host a host of other must-see events. From the world of theatre to large-scale murals and family-friendly exhibitions, the 25th anniversary promises something for everyone:

  • Gods of Salford – A reimagining of Greek myths through the lens of Salford's working-class spirit, created by Not Too Tame Theatre.

  • Quentin Blake Exhibition – A free exhibition showcasing the renowned illustrator’s beloved characters, including the BFG and Matilda, alongside a special portrait of Lowry.

  • Camille Walala Mural – A stunning new piece inspired by the bold architecture of Salford, making Lowry’s Promenade Gallery a vibrant, must-visit destination.

  • Lecture by Jeanette Winterson – A talk exploring the social impact of Lowry’s work and its connection to her own family’s history.

From theatre productions to artistic explorations, this celebratory programme promises to engage, inspire, and connect diverse audiences across all generations.

 

Don’t Miss Out! 📅

Mark your calendars for 3 May 2025, and prepare to immerse yourself in one of the most innovative art experiences of the year. Whether you’re an art enthusiast, a football fan, or someone looking to explore new ways to engage with culture, LOWRY 360 is an unmissable event that promises to change the way you experience art.

Bringing Lowry Home: Jigsaw Puzzles Inspired by His Art 🧩

For those who want to enjoy L.S. Lowry’s iconic artwork in a more hands-on way, our art jigsaw puzzles featuring his famous paintings are a fantastic option. These puzzles allow fans to piece together Lowry’s vibrant scenes, from bustling streets to football crowds, offering a relaxing yet engaging experience. Once completed, many puzzle enthusiasts choose to display their masterpieces with our stylish jigsaw puzzle frame, turning their hard work into a lasting piece of home décor.

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